Life Cycle Assessment Essay Example | Topics and Well Written Essays - 2250 words

Life Cycle Assessment - Essay Example In these way sustainable enterprises, therefore is one that contributes to sustainable development by delivering simultaneously economic, social and environmental benefits so called triple bottom-line (Elkington, 1994). The global challenges associated with sustainability, viewed through the appropriate set of business lenses, can help to identify strategies and practices that contribute to a more sustainable world and simultaneously, drive share holders value (Hart and Milstein, 2003). The sustainable value framework developed by Hart & Milstein (2003) creates four- quadrant contains sustainability vision clean technology, pollution prevention and product stewardship. Now to sustain the business on the long term basis, products must be more energy efficient, reduce end of life waste, decrease pollution etc. To develop this kind of product, we have to promote environmentally conscious design which promotes energy efficient and environmentally sensitive energy generation. Environmentally conscious design works within the economic and technological constraints to develop and use new technologies that are sustainable in the long run. Environmental conscious designs of the products are the necessity of the time and to develop these products, we face could face numerous problems as well as challenges. Now to develop a product this is environmentally conscious and have the design to support it is the subject of various areas. The process of designing such products is very cumbersome. There is continuous process to improve the design of the products. In the process of development of products, industries are including the waste handling in the scope of process and marking efforts to reframe or design processes which can use the existing waste facilities and to avoid the need to invest in new treatment facilities. In the process of design reevaluation, some efforts have been taken to integrate materials integration techniques as a cost effective ways of reducing pollutant emissions. In the process of developing environmentally conscious subjects, one must assess environmental impacts through life cycle assessment. In the lifecycle assessment (LCA), we must evaluate environmental impacts on the every stage of development of the products i.e., from starting to end. More and more academics have applied life cycle assessment to all the development of industry in Europe. LCA has represented by life cycle problem. Recently LCA represents a new way of thinking about the industries results into most cost effective development. The use of natural products, new way applied to produce time, use of raw materials and natural resources which ultimately minimize waste and adverse impact on people as well as natural environment. In the life cycle process, products entire life cycle from design to final uses and disposal as well as reuse of raw materials has been included. LCA shows a new way to think about manufacturing of the produc6ts which includes the most efficient and productive use of raw materials and natural resources. It is a process which depends on minimizing wastes, avoiding adverse impact on workers and on the natural environment. In the LCA application, we analyze the complete life of the product i.e. from design, raw material and natural resou

Charity events and fundraising Essay Example | Topics and Well Written Essays - 3000 words

Charity events and fundraising - Essay Example The nurses of the centre are also actively involved with patients who stay at home. They give them support and best counselling to ensure that their situation is better. The centre was established in 1975 and it was the first of its kind and offers free services Payne, Seymour and Ingleton (2008. p. 368) The centre depends entirely on donations and financial commitment from other people to enable the centre run smoothly. Government funding accessed by the centre can only cater for 28% of budget. For 2014-2015 financial years, the centre will need about  £8 million. Out of this the government has only taken care of 28% and therefore the rest has to be raised by the centre. The centre uses 85% of its expenditure on direct costs where as the remaining 15% is used in support cost. Below is a description of a proposal aimed at creating awareness and raising funds for St. Luke’s Hospice. This is a one day event that is aimed at getting the community around Sheffield involved in raising funds as well as give emotional support to the patients in the centre. A community has high chances of participating in a charity especially if the community is the primary beneficiary Stelljes (2008, p. 150) Sheffield is known to produce top names in the world in all fields. May it be entertainment, sports, politics, business, education you name it. Most of these people were born, raised or live in Sheffield. They are what we call celebrities. They have a massive influence in the society and most people admire them. St. Luke’s is more of a community centre considering that its operations are primarily focused on the people of Sheffield. The centre has helped many people in fighting their illness. The idea of this proposal is to work with one of the celebrities who have their roots in Sheffield to hold a one day event that will attract all the residents within 20 miles radius in Sheffield.

Marketing Strategy of Big Bazaar India

Marketing Strategy of Big Bazaar India In this assignment, I have described its marketing strategies and promotional activities. The assignment is based on the effective marketing strategy which influences customer to purchase a product of Big Bazaar helps to understand the effect of marketing strategy which is responsible for attracting customer towards big bazaar. The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was experimental research. Big Bazaar is the fastest growing and most successful Retail chain in India. Big bazaar is the first retail chain to be started in India and is the largest until now. In the later part of the assignment I have applied 4Ps marketing strategy to show that how Big Bazaar has reached from introduction stage to growth stage and observed via some points that this company is right now in growth stage of Product Life Cycle model. I have also analyzed the SWOT showing how this company made its brand more effective. I have also described some suggestions to improve its brand image towards customers. Contents INTRODUCTION: BIG BAZAAR is a name renowned in Retail. It is now a brand image in private retail sector. Wal-Mart is the retail stores of USA and is known all over the world for its fashionable and affordable materials and is known as one of the best in its field, big bazaar can be said as the Wal-Mart of India running a chain of more than 100 retail stores in India. People around the country thinks that big bazaar is inspired from Wal-Mart and it is quite obvious to think as Wal-Mart is world leading chain of retail shopping but actually the idea of big bazaar came to the CEO Kishore Biyanifrom a 25 years old store Saravana which was owned by a family and worked on the philosophy of low margin high turnover. Following its slogan of isse sasta or achha kahin nahi(Meaning cannot find cheaper and better than this anywhere) it provides the consumer with the best of the materials at a rate less than rest of the market. Big bazaar is the subsidiary of Future Group, Pantaloons Retail India ltd. The brain behind big bazaar is the CEO of Future Group Mr. Kishore Biyani Future group is has various brands like Pantaloons, F123, Copper Chimney, Etam, Staples, One Mobile, Urbana, Brand Factory, LootMart, HomeTown and Central. Big bazaar covers all parts of India including the metro cities Kolkata, Delhi, Chennai, and Mumbai. Big bazaar started with its first store in Kolkata, west Bengal in 2001 and now owns more than 100 stores all over India making itself the fastest growing retail chain in India and leaving all its competitors behind. WHY BIG BAZAAR? Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer. There is always a first mover advantage in an upcoming sector. This advantage goes to BIG BAZAAR in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumers preferences are changing they are moving from shops stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness has succeeded in attracting customers. The promotional activity of the company, which famous as Less Price than others as it saysNobody Sells Cheaper and Better!is made its place in minds of customer. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them sales Promotions is one of the leading activity or unique among all other activities has high influence on the customer walk-in. OBJECTIVES: To know the effective marketing strategy which influence customer to purchase a product of Big Bazaar. To know the marketing and promotional strategy of big bazaar. How Big Bazaar Establish and maintain its position in retailing through promotion. LITERATURE REVIEW: RELATED CASE STUDY: A lot of case studies have been done before on this topic and its different aspects as my focus is on leading towards success through the low cost strategy which is followed by big bazaar, one of them is described below: Building brand through challenge: In 2001, PRIL opened its first Big Bazaar, a 30,000 square feet store in Kolkata. The major USP of the Big Bazaar, store was low pricing. These stores offered the best price proposition to customers. As part of this, the stores focused less on branded items and more on unbranded products with the same quality as branded ones, at a much cheaper rate. Commenting on this, Biyani said, We are not in the business of selling ambience, but in the business of giving the best possible deals to our consumers. The first Food Bazaar was set up in Lower Parel in suburban Mumbai in 2001. Food Bazaars represent PRILs foray into yet another value retailing business, focusing on food and grocery products. These stores were designed based on PRILs understanding of the emotional and rational needs of Indian housewives The tremendous success of the Pantaloons, Big Bazaar and Food Bazaar retailing formats, easily made PRIL, the #1 retailer in India by the early 2004, in terms of turnover and retail area occupied by its outlets. In the fiscal year ended June 30, 2003, PRIL increased its retail area by 66% to 586,000 sq. ft and reported revenues of Rs 4.45 billion, a 56% increase over fiscal 2002. Its net profits rose by 63% to Rs. 114.1 million in fiscal 2002-03, over the previous year. Big Bazaar has positioned itself as a value for money proposition for Indian family retail store. They wanted to promote Big Bazaar as a retail store which gives its customers maximum advantage over other retail stores by catering to all their needs budget wise and income level wise. Sabse Saste 3 Din'(the cheapest 3 days) brain child ofMr. Sadashiv Nayak, President Big Bazaar and Rajan Malhotra, President Strategy and Convergence, Big Bazaar, believe that Consumers are always looking for best value for their money. Big Bazaars Sabse Saste 3 Din is a great opportunity for them to save money and gets best products at the best possible prices. These three days have come to truly signify freedom from high prices for consumers in the country. Maha Bachat ( save money) was introduced five years back ( in the year 2006 ) and it is still running very successfully. It is known as one of Indias mega shopping campaign. Continuing its efforts to provide the best shopping deals and savings to Indian consumers, Big Bazaar is always set to make Republic Day and Independence Days shopping, truly memorable, with rock bottom prices, best possible discounts and mega offers. Apart from the flagship Big Bazaar and Food Bazaar stores, other future group retail formats like Furniture Bazaar, Electronic Bazaar, Depot, and Home Bazaar stores are also a part of this mega campaign. From daily household needs of food and grocery to apparels, RETAIL INDUSTRY IN INDIA: India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Thought the market has been dominated by unorganized players, the entry of domestic and international organized players is set to change the scenario. Organized retail segment has been growing at a blistering pace, exceeding all previous estimates. According to a study by Deloitte Haskins and Sells, organized retail has increased its share from 5 % of total retail sales in 2006 to 8 % in 2007. The fastest growing segments have been the wholesale cash and carry stores (150%) followed by supermarkets (100%) and hypermarkets (75-80%). Further, it estimates the organized segment to account for 25 per cent ofthe total sales by 2011. India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the countrys GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing life styles, and favorable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175 -200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$21.5 billion by 2010 from the current size of US$ 7.5 billion. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is progressingwell and for this to continue retailers as well as the Indian government will have to make a combined effort. 4PS OF MARKETING: Marketing is the promotion of products, especially advertising branding. Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. Marketing mix is a deciding factor in formulating marketing techniques for the success of a particular brand, commodity or company. The components of marketing mix are: Product Price Place Promotion http://marketingroi.robinsonmaites.com/wp-content/uploads/2010/01/4ps.gif Source: http://notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/ PRODUCT: Big Bazaar offers the maximum variety for every category of product. The product is the same in every store in the city but the brand options are more in Big Bazaar and the quantity for each product is not limited to large packs only. The commodities sold by the retail chain includes its own products which get a ready distribution network. The own products of Big Bazaar include My World fashion magazine which is not available anywhere else. So costs are very low for such products. PRICE: Price is the critical point in a competitive industry. Big Bazaar works on a low cost model. It considers its discounted price as its USP. There is an average discount of 6-8% on all items in respect to their MRP. Prices of products are low because it is able to secure stock directly from the manufacturer. There are huge synergies in terms of bulk purchasing, transportation and central warehousing. These all factors are very helpful for the retailers to keep low prices. PLACE: Place means the location of the business. Big Bazaar has always worked on cheap locations. It targets semi-urban population with its placement. Its strategy is to find a low-cost location and it never goes for hot spots in the city. It relied on promotional activities to make up for unattractive locations. Another strategy used by Big Bazaar to overcome location disadvantage is use of internet. It has launched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. The promotion of this website is done through advertisement on Google. The website is put as sponsored link. PROMOTION: Big Bazaar has huge promotion budgets. The biggest idea behind all advertisements is to make people do bulk shopping. There are 2 types of promotional strategies of big bazaar. One is the advertisement which promotes the brand and creates awareness towards people. It is not targeted at promoting each store but only creates an image of Big Bazaar as low-cost shopping option. The store has advertised through TV, road shows and also started reality show-typed promotional campaign The Big Bazaar Challenge. Promotions like Sabse Sasta Din(Cheapest Day) are a very successful strategy to get good results. In this products across categories such as furniture, electronics, utensils, apparels and food products at the lowest possible prices, coupled with attractive promotional schemes. Some of the most attractive offers being a 20-litre branded microwave oven with grill for Rs 2,399, jeans and trousers for Rs 199 and HCL laptops for Rs 22,800. Buy 2 Get 1 Free types of promotions are very common. Original prices are cut down and new prices are shown, of which customer takes quick notice. There are loyalty schemes which reward regular clients. CURRENT POSITIONING STRATEGY OF BIG BAZAAR: Big Bazaar is holding a strong position in the market and is growing very fast. It captures the maximum Indian market and with a strong financial background and it has to go a long way through. The low price strategy it is successfully running its business all over India and is still growing bigger and bigger. The following graph shows the Product Life Cycle of Big Bazaar which is currently at the growth stage. Source: http://www.coolavenues.com/know/mktg/ravi-big-bazaar-14.php Looking at the product life cycle of big bazaar it can be seen that it is in the growth stage at this point of time and still have a lot scope to grow. It is said that: Cheap prices are a luxury for the rich but a necessity or a need for the poor. So Big bazaar has understood the need of a vast population of the upper middle class and middle class people of the country and in fact no matter how rich a person is wherever he/she can get good brands at a cheaper rates they will be attracted towards it whether an average or a rich person. RETENTION STRATEGY: Big Bazaar strive to foster a feeling of well-being in their employees through care and respect, Big Bazaar have several structured processes including employee mentoring and grievance management programmers which are intended to facilitate a friendly and cohesive organization culture. Off -site activities are encouraged to improve interpersonal relationship. Big Bazaar also acknowledge the efforts exerted by their employees by organization an annual celebration called Pantaloon Day where Big Bazaar recognize employees who have shown exceptional talent, sincerity and dedication. Big Bazaar have implemented an employee suggestion programme called Prerna wherein the employee can give their suggestions. Every quarter the best suggestion received per zone per format is awarded prize called Golden Cap. BIG BAZAARS NEW MARKETING STRATEGY: Big Bazaar has launched new marketing strategy which is based on Guerrilla Marketing. Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear-down the enemy by a long series of minor attacks, using principles of surprise and hit-and-run tactics. Attack, retreat, hide, then do it again and again, until the competitor moves on to other markets. Guerrilla force is divided into small groups that selectively attack the target at its weak points. In the world of cut throat competition, corporate use extension of the same strategy in marketing. Corporate like Pepsi, Coke etc have been using the same for quite some time now and the latest entrant is our very own Future Group- Big Bazaar, Future Bazaar, Pantaloons, e Zone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and Tatas Westside. In order to do the same, Future Group have come up with 3 catchy and cheeky ad campaigns which surely do catch our eyes a nd surely one cant resist appreciating the same. ADVERTISING: THE ESSENTIAL OF BRAND BUILDING PROCESS- Advertising is an essential component of brand building. The advertisement and brand building is done through various ways, the techniques used are: Tag-line:Big Bazaar tag-lines are the key components of advertising. These tag-lines are modified according to demographic profile of customers. These catch-phrases appeared on hoardings and newspapers in every city where Big Bazaar was launched. Print Ads:Big Bazaar newspaper advertisements are present just before launch of any new scheme. TV Ads:Kishore Biyani spends a lot of money in brand building exercise. Big Bazaar commercials are shown on various channels in India. Presently, Fashion at Big Bazaar commercial is aired. Road-side Advertisements:Big Bazaar bill-boards are displayed on prime locations in various cities as a brand building exercise. They display the catch-phrases now-a-days. Radio Ads:This technique is used in cities like Sangli (Tier 1 / Tier 2 cities).Now-a-days, it is replaced by advertisements on FM channels. This informs customers about all new happenings at Big Bazaar. For example: The departmental store chain Big Bazaar has launched a commercial sometime back to promote The Great Exchange Offer. The commercial portrays how customers can exchange any old and broken items (junk) and get new products at a discounted price from Big Bazaar. Customer can get the amazing prices for junk. The month of January and February is generally a low-key affair in terms of customer footfalls and revenue generation. Innovative, out of the box promotions is one of the effective ways to draw customer attention and shore up the revenue. Historically Exchange schemes have been used to induce better sales; it also has a strong appeal with the Indian mindset of getting value even for their junk, states an official release from Big Bazaar. SWOT ANALYSIS: Strengths: Maximum number of varieties: People prefer those places where they can get the maximum products they need and Big Bazaar provides vast range of products under one roof helping in attracting customer and their family to shop together and enjoy the experience. High brand equity: Big Bazaar has created high brand equity through its promotions and marketing it has created a different image for its products as the cheap and best. Largest chain of retail marketing in India: Big Bazaar is the first retail chain to be started in India and is the largest and successful until now. High capacity investment: Big Bazaar offers 1,70,000 products and owns more than 100 retail stores all over India and has the strong financial background as being the subsidiary of future groups which owns the pantaloons which is one of the biggest the industries in mens wear in India and have its work is spread all over India. Future group is one of the leading groups in India. Everyday new promotions and schemes of low prices and discounts: Big Bazaar always offers new schemes of low prices and gives discounts in products like Big Bazaar offers the sabse saste 3 din ( the cheapest 3 days) in which it offers the lowest of prices than other days. Facilities like online booking and delivery of goods: It is not just a chain of retail shopping but also provides online shopping facility to the consumers. Weaknesses: Overcrowded: During offers, promotions and even on weekends the place is overcrowded with people and sometime even there is the situation of closing the store due to it. Checkout can be extremely slow: There can be seen a long queue on the billing counters making the consumer wait for hours due to the slow service and the crowd. Perception of low price=low quality: Generally people think that if any product has low price then the quality of the product will be low as they think quality comes with price. Targets at the middle class and upper middle class only: It targets at the middle and upper middle class due to which it ignores the upper and elite class people as they are the cream of the society who are ready to pay any price for the quality and product they need. Opportunities: Big Bazaar can enter into production of various products due to its in depth understanding of customers tastes andpreferences. Nowadays people prefer going to one big store and buy everything instead of visiting different places for different items and waste time. So Big Bazaar can expand the business in smaller cities as there is a lot of opportunity. Lot of potential inthe rural market. Threats: High business risk involved: Big Bazaar investment is very large so it is obvious that there is high business risk involved. Lot of competitors: There are a lot of countries which are planning to enter the Indian market like Wal-Mart, Carrefour and Tesco which is a big threat to Big Bazaar. Less Parking Space: Customers are not satisfied with the parking space availability provided by Big Bazaar. Hence its a threat of Big Bazaar as it may loose its customers because of less parking space availability. In holidays it will be very difficult for customers to park their vehicle in Big Bazaar. Unorganized retailing: Unorganized retail stores are a threat to the business of big bazaar as now also people prefer to go to the local stores which are convenient enough for them. COMPARITIVE ANALYSIS: BIG BAZAAR V/S VISHAL MEGA MART Vishal Mega Mart ( FOR DETAILS REFER APPENDIX) Fields Big bazaar Vishal mega mart Price Big Bazaar prices are very low because its adopt the low price marketing strategy. Vishal Mega Mart prices are not low because they give whatever is market price. Service Big Bazaar services are not quite good as billing problem due to crowd and less parking space. Vishal Mega Mart does not face these kind of problems as its not overcrowded. Ambience Product variety Big Bazaar has lots of variety in every category of products. In Big Bazaar people can find almost everything. Vishal Mega Mart dont have so much varieties as it is smaller than Big Bazaar. Convenience Big Bazaar has always worked in cheap location so that it is very convenient for the people to go to the Big Bazaar rather than going outer of the city. Vishal Mega Mart also works in low cost loacation but it is not so much popular in comparison of Big Bazaar as showrooms of Vishal Mega Mart are less than Big Bazaar. Shopping experience In Big Bazaar people can buy the maximum variety of products of every category under one roof helping in attracting customer and their family to shop together and enjoy the shopping experience. Vishal Mega Mart also provides the products under one roof but there is not so much varieties so that customers dont attract so they can not enjoy their shoppings Product quality The product quality is good in Big Bazaar because people can find cheap and best things in Big Bazaar. The product quality is also good in Vishal Mega Mart but the prices are very high. RECOMMENDATIONS: Big bazaar should keep offers in regular intervals so that there should not be a long term gap, because offer is the most influencing factor which is responsible for customer purchase decision. Big bazaar should start emphasizing more on internet shopping along with the formal retail shopping because a large population of the country likes to shop online in order to save time. Along with the different discounts and offers it should pay attention towards the students and provide some offers for them also because half of the Indian population is of youths and students. It should work on its billing counters and customer service in order to solve the problem of long queues and waiting customers. CONCLUSION: Big Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and cordial relationship with its customers. It is also very intending to built long-term relationship with all its stakeholders, which is very essential for a successful business venture. It is observed that the organization hierarchy is professional as all the departmental Managers directly report to the store manager who in turn reports to the Zonal Head. Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the leading Apparels and fashion design fabric company. There exist a healthy and positive relationship between employees and managers. The employees accept their responsibilities wholeheartedly, accept that it is their responsibilities to carry out a part of the activities of the company and they will be held accountable for the quality of their work. It is found that more than 60% of employees are of the age group of 20-35. Fromthis it reveals thatcompany is having young and energetic workforce who are very creative, enthusiastic and also very determined to grow in their career and in turn helping the company to grow. Working environmentis good and also the various facilities provided helps in motivating the employees. The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and the lower class customers come to enjoy the whole shopping experience. Moreover the customer friendly ambiance and the organized retailing of products also make Big Bazaar one of the successful retail industries in India. REFRENCES: Abhay, 2008. Big Bazaar. [Online] Available at: http://ekikrat.in/Big-Bazaar [Accessed 23 March 2011]. Admin, 2009. Marketing Mix. [Online] Available at: http://notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/ [Accessed 18 March 2011]. Berry, T., 2008. How to Perform SWOT Analysis. PaloAltoSoftware,Inc. Bhasin, R., n.d. Big Bazaar Case Analysis. [Online] Available at: http://www.slideshare.net/pushpa14/big-bazaar-case-analysis [Accessed 29 March 2011]. Bhatia, H., 2010. Big Bazaar. [Online] Available at: http://business.mapsofindia.com/india-retail-industry/companies-growth/big-bazar.html [Accessed 21 March 2011]. Cook, S., 2011. Big Bazaar India. [Online] Available at: http://goindia.about.com/od/shopping/gr/big-bazaar.htm [Accessed 20 March 2011]. FutureBazaar.com, 2010. Future Bazaar India Ltd. [Online] Available at: http://bigbazaar.futurebazaar.com [Accessed 24 March 2011]. Group, F., 2008. Future Group. [Online] Available at: http://www.futuregroup.in/home.asp [Accessed 22 March 2011]. Gupta, N., 2010. Big Bazaar Maha Bachat. [Online] Available at: http://www.indiasummary.com/2010/08/11/big-bazaar-5-days-maha-bachat-sale-from-big-bazaar-india-august-2010-for-independence-day/ [Accessed 25 March 2011]. Kotler, P., n.d. In Marketing Management. 12th ed. Kumar, V., 2010. Promotional Strategy of Big Bazaar Maintaining the image in Retailing. [Online] Available at: http://www.skylinecollege.com/blog/dissertation/promotional-strategy-of-big-bazaar-maintaining-the-image-in-retailing [Accessed 19 March 2011]. Malhotra, R., 2008. Big Bazaar Indias Real Retail Story. [Online] Available at: http://www.moneycontrol.com/news/business/big-bazaar-%E2%80%93-india%E2%80%99s-real-retail-story_358768.html [Accessed 26 March 2011]. Mital, D., 2010. Big Bazaar: a Review. [Online] Available at: http://www.chillibreeze.com/articles/Big-Bazaar.asp [Accessed 27 March 2011]. Rakesh, 2011. Big Bazaar. [Online] Available at: http://www.pantaloonretail.in/fashion-bigbazaar.asp [Accessed 20 March 2011]. Raman, A. Winig, L., 2006. Big Bazaar. Harvard Business Review, p.23. Rao, V.S.R., 2010. Big Bazaar. [Online] Available at: http://www.citeman.com/11184-big-bazaar/ [Accessed 28 March 2011]. Sankar, M., 2009. Big Bazaar The hypermarket. 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Essay on Appearance vs Reality in Yellow Wallpaper, Story of an Hour, a

Appearance versus Reality in Yellow Wallpaper, Story of an Hour, and Lottery  Ã‚     Ã‚  Ã‚   Authors often write literature to have an emotional impact on the reader. These effects vary from work to work, and they may include happiness, sorrow, anger, or shock. Even authors who try to achieve the same effect may go about it in very different ways. This paper discusses three short stories written to shock the reader, but each uses a different method to achieve its effect. While Kate Chopin's "The Story of an Hour" uses a sudden shift in plot at the end of a short narrative, Shirley Jackson's "The Lottery" gives hints throughout the story preparing the reader for a shocking ending; in contrast, Charlotte Perkins Gilman's "The Yellow Wallpaper" shocks its readers through careful character development. The narrator of Gilman's 1892 short story "The Yellow Wallpaper" is a woman who seeks professional medical assistance to treat her mild depression and nervousness; ironically, the treatment is much worse than the illness itself. At the time Gilman wrote "The Yellow Wallpaper," the accepted treatment for depression was complete rest in an isolated environment. The narrator's husband, a doctor, forces her to undergo this treatment; consequently, he imprisons her in a small room with no one to talk to and nothing to do. When the narrator is trapped in this prison, her only enjoyment is secretly writing in her journal. Since ... ...ing, but "The Story of an Hour" is more sudden. It is not shocking, however, that all three stories successfully impact the reader. Works Cited Jackson, Shirley. "The Lottery." Literature and Its Writers: An Introduction to Fiction, Poetry, and Drama. Eds. Ann Charters and Samuel Charters. Boston: Bedford Books, 1997. 308-14. Chopin, Kate. "The Story of an Hour." Literature and Its Writers: An Introduction to Fiction, Poetry, and Drama. Eds. Ann Charters and Samuel Charters. Boston: Bedford Books, 1997. 158-9. Gilman, Charlotte Perkins. "The Yellow Wallpaper." Literature and Its Writers: An Introduction to Fiction, Poetry, and Drama. Eds. Ann Charters and Samuel Charters. Boston: Bedford Books, 1997. 230-42

English Belonging Essay Brides of Christ and Emily Dickinson

Both conforming to and challenging the societal structures can have serious psychological consequences. Feelings of affinity often generate a sense of empowerment constituted by shared values and interests. However, where there is a schism between the values of the individual and those Of the group to which they seek to belong, feelings Of isolation, rejection and alienation can ensue. Moreover, individuals often respond to group hegemony by oscillating be;men conforming to and challenging the group's conventions, thus oscillating between a state of unity and isolation.The poems â€Å"This is My Letter to the World† and â€Å"I Had Been Hungry All the Years† by Emily Dickinson illuminate Dickinson desire to at once challenge and enrich the literary world as she oscillates between the desire for unity and autonomy. Similarly, the TV series â€Å"Brides of Christ† by Ken Cameron explores the way in which an individual's struggle to conform to a community while simu ltaneously challenging it in order to retain personal autonomy can lead to various consequences that may affect the state of an individual's belonging. This is my Letter to the World† reflects the apparent sense of isolation and seclusion that Dickinson feels as she abstains from the trick boundaries set by the social and the literary worlds during her era, thus hindering her from attaining a sense of belonging. Dickinson metaphoric â€Å"letter† symbolizes her body of work that is incongruous with the established standards demanded by the Romantic literary canon, in which the poem's brevity and ambiguity challenged the traditional poetic and social conventions of her time, leading to her apparent exclusion and rejection.Dickinson sarcastic and sardonic tone as she claims that â€Å"the world never wrote' to her highlights her desire to communicate with and ultimately enrich the literary oral with her â€Å"letters†, however its differences and incompatibilities with the poetic standards served as a barrier that ultimately prevented her from attaining a sense of belonging within the community she desires to enrich.This is contrasted with Dickinson earnest plea for the reader to â€Å"judge tenderly† of her, which positions the responder to understand the persona's simple and sincere desire for acceptance both from the responder and the literary canon, which was catalysts as a result of her exclusion and isolation from the social and poetic worlds. Similarly, the text â€Å"Brides Of Christ† conveys he sense of rejection and exclusion the protagonist experiences as she attempts to challenge the hegemonic and oppressive structures and doctrines prevalent within the convent.In this sense, the poem highlights the way in which challenging prevailing standards and structures within a community can act as a barrier to belonging, thus resulting in a state of exclusion and isolation. Similarly, â€Å"Brides of Christ† explores how an individual's lack of acceptance and understanding of a community's conventions can act as a barrier to belonging, resulting in feelings of rejection ND alienation.This is illuminated through the continuous conflict between the protagonist's personality of idealism and questioning of authority against the church's values of complete obedience and submission, which creates a schism that prevents the persona from attaining a sense of belonging within the institution. Although Diane seeks to ‘defeat her ego and serve God', her firm belief on her own knowledge and judgment – which forms the cornerstone of her identity – catalysts a desire to challenge and enrich the church's conventions.This is highlighted as Diane poses a rhetorical question to Sister Agnes and Mother Ambrose, ‘Why can't we study those instead of all this medieval hocus-pocus trying to conjure God out of an equation? † Here, the responder is positioned to perceive the persona's des ire to enrich the convent by challenging the hegemonic confines that pervade it, which is created as a consequence of its difference to the persona's ideal community.This is further compounded by the burning of Dean's spiritual journal, which symbolizes the Church's rejection of the persona's thoughts and ideals and ultimately her identity, with its differences to the church's conventions acting as a barrier to her perpetual belonging to the community. In a similar vein, â€Å"This is My Letter to the World† portrays how Dickinson desire to challenge and enrich the poetic community with her â€Å"letters† served as a barrier that hindered her from attaining belonging within the social and literary worlds.Therefore, it is the conflicting ideals and beliefs between an individual and the group they seek to belong to that may either enrich a community, or act as a barrier to belonging. Moreover, â€Å"I Had Been Hungry All the Years† depicts the complex oscillation between states of seclusion and unity as a consequence of the paradoxical desire for belonging and isolation.This is portrayed through Dickinson ‘hunger' for human companionship and interaction, due to her established connection with nature leaving her in a state of insufficiency and deprivation. However as she gains acceptance within the social world, the intensity of human relationships prove to be overwhelming, with her inability to cope acting as a barrier from perpetual belonging as well s cataloging a newfound desire for isolation and resignation within the natural world.This is illustrated through the extended metaphor of ‘hunger', which symbolizes Dickinson intense and fervent desire for inclusion and acceptance, all the while simultaneously appealing to the responder through the common and unifying human sensation of hunger itself. The persona's hunger comes as a scones ounce of her lacking and insufficient connection with nature, as evident by the scarcity of t he ‘crumb' which evokes a sense of absence and deprivation.However, as the persona's ‘noon' or opportunity arises to ‘draw the table near and ‘touch the curious wine', she finds its intensity to be overpowering causing her to ‘tremble' and ‘feel ill and odd'. Here, the composer positions the responder to perceive the persona's sense of alienation and displacement as she is given a chance at satiating this ‘hunger', however the persona's inability to forge human relationships results in her withdrawal from society once more and her desire to be isolated within her sanctuary that is ‘Nature's dining room' is renewed and reinforced.While the protagonist from â€Å"Brides of Christy' oscillates between the states of seclusion and unity through her relationships with the sisters within the convent, it is Dickinson paradoxical desire for belonging and isolation that results in the transitory nature of belonging that she experiences. Similar ly, â€Å"Brides of Christ' illustrates the transitory and fleeting nature of belonging as it embodies the consequences of attempting to belong to a collective community while simultaneously seeking individual identity.This is portrayed wrought the protagonist's relationship with the sisters within the convent, in which her nurturing friendship with Veronica and other novices within the convent is contrasted with her conflicting and fragmented relationship with the bearers of power within the church. On one hand, the protagonist Diane is able to achieve a sense of connection and unity with the other novices as a result of their shared beliefs and values of devotion to God, resulting in a great sense of fulfillment and empowerment.On the other hand however, the repressive power structures of the Convent in conjunction with Dean's recaptured and complicated relationship with Sister Agnes creates a sense of restriction and oppression within the persona, oftentimes acting as a barrier to truly achieving belonging within the church.

A Summary on the Article

The article entitled Omit the Unimportant discusses design in general and how it should be executed. There have been numerous technological innovations at this time and people patronize them because these things make their lives easier and more comfortable.However, many companies forget this important fact and turn their efforts to a product's design. They spend too much time on unnecessary details just to sell a product that they do not realize that the product has lost its functionality because of these details.â€Å"One of the most significant design principles is to omit the unimportant in order to emphasize the important† (Rams, 1989). Designers need to remember that simplicity can speak so much more than a complicated design.They need to go back to the basics and ask themselves what their customers want to see in them: functionality or design? While design is an important factor of a product, there is no doubt that their functionality should still be their main strength in terms of their ability to sell to the consumers.â€Å"Complicated, unnecessary forms are nothing more than designers' escapades that function as self-expression instead of expressing the product's functions† (Rams, 1989).It is also important for designers to remember that consumers are very influenced by a product's design. While this is beneficial for designers, it is not what consumers really need and they do not realize this soon enough.The author indicates two essential points that should be taken into consideration when designing. The first is that â€Å"items should be designed   in such a way that their function and attributes are directly understood† (Rams, 1989). Designers should be creative and innovative when it comes to their designs.However, their designs should not be misleading and confusing. They should remember that people appreciate it more when they can use something without too much effort. It all goes back to the basics: people patronize these innovations due to the way they make lives easier. Complicated designs and products loses this basic point.The second point that the author tries to make is that â€Å"the fewer the opportunities used to create informative designs, the more design serves to evoke emotional responses† (Rams, 1989).This means that people are influenced to buy a product just because of what it looks like. It also means that the more designers focus on the product's design, the more that the product's functionality is compromised. Products nowadays are made so as to attract people to be able to sell more.What the author suggests is for designers to go back to the idea of simplicity. Competition cannot be helped and it will always be present in all fields.However, this is not the only factor that makes a product â€Å"sellable† to consumers. No matter how great the design is if it proves to be confusing or not practical because the functionality is lost, the product will not sell in the ma rket. â€Å"Design is the effort to make products in such a way that they are useful to people† (Rams, 1989).Having said all these, it is still important to note that the author does not have anything against a great design. What he wants to say is that a product can have both without compromising the other.A product does not have to have a complicated design to be able to sell. In short, designers should omit those that are unnecessary so that they could focus more on the product's uses.Many people, especially those who belong in the older age groups, do not really mind how a product looks like as long as it does what it is supposed to do.